Privacy Policy
Last updated: October 2026
Intermountain West Contractors ("IWC Roofing," "we," "us") respects your privacy. This policy explains how we collect, use, and protect your personal information when you use our website at https://iwcroofing.com/utah.
Information We Collect
We collect information you provide through our contact forms, estimate tools, and chat, including your name, email address, phone number, property address, and project details.
We also collect some information automatically when you visit: the pages you view, your device and browser type, your approximate location, and how you arrived (for example, the ad you clicked, the campaign it belonged to, or the site that referred you). If you call a phone number shown on our site, our call-tracking provider records details about the call, such as your phone number, the time of the call, and the ad or page that led to it.
How We Use Your Information
We use your information to respond to your inquiries, provide estimates, schedule and complete your project, improve our website, and measure how well our advertising works.
Advertising and Measurement
We advertise on platforms such as Google, Meta (Facebook and Instagram), and Microsoft, and we work with an advertising agency that manages some of those campaigns. We and our agency use pixels, tags, and cookies from Google, Meta, Microsoft (Clarity), Crazy Egg, OpenAI, and our agency's lead and call-tracking tools to see how visitors use our site, measure which ads lead to inquiries, and show our ads to people who may be interested.
When you send us an inquiry or request an estimate, or later sign a contract with us, we may send Google and Meta your email address, phone number, name, and address in hashed form (scrambled with a one-way code before it leaves our systems), together with the identifier of the ad you clicked and, for signed contracts, the contract amount. Google and Meta use this only to match the result to an ad interaction and to report results to us.
We do not sell your personal information. Apart from the advertising measurement described above, we do not share it with third parties for their own marketing.
Your Choices
You can block or delete cookies in your browser settings, opt out of Google Analytics with Google's Analytics Opt-out Browser Add-on, and manage how ads are shown to you in your Google (My Ad Center) and Facebook/Instagram (Ad Preferences) settings. To ask what information we hold about you, or to have it corrected or deleted, contact us using the details below.
Contact
If you have questions about this privacy policy, contact us at help@iwcutah.com or call 801-232-5690.